Navigating Woke: Bud Light, Target, and the Challenges of Brand Loyalty

In the wake of a controversial partnership with transgender social-media influencer Dylan Mulvaney, Anheuser-Busch’s CEO, Michel Doukeris, seems oddly unbothered as the company continues to grapple with the repercussions affecting Bud Light, the world’s top-selling beer. The decision to collaborate with Mulvaney as part of a social-media campaign aimed at expanding Bud Light’s reach in […]

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