➡ The Millionaire Morning Show w/ Anton Daniels holiday shopping season is expected to break records this year, with people planning to spend more than before. Black Friday and Cyber Monday are the most popular shopping days, with many stores opening early for eager shoppers. However, the speaker warns against overspending and getting into debt, suggesting that the holidays should be about spending time with family and helping others, not just shopping. He also advises to be financially responsible, prioritizing paying off debt before investing.

➡ The speaker emphasizes the importance of living within one’s means, investing wisely, and avoiding unnecessary debt. They argue that financial stability brings peace of mind and freedom, and that striving to impress others with lavish lifestyles often leads to financial stress. The speaker also suggests that being financially secure is a mental health issue, as financial stress can lead to desperate actions. They encourage people to make smart financial decisions for their future and mental health, rather than trying to impress others.

➡ The speaker emphasizes the importance of financial stability and mental health, suggesting that being broke can lead to desperate actions and mental health issues. They encourage making short-term sacrifices for long-term success and stress the importance of making wise decisions. The speaker also highlights the value of having choices and options in life, and discourages trying to impress others with what you can’t afford. Lastly, they promote a mindset of growth, accountability, and mutual support, while discouraging settling for mediocrity.

I know it’s a lot of people that’s looking to hit the street so that they can spend some money. Everybody a lot of times think that sales makes sense. And so let me just give you a little bit of insight of what they’re saying as far as the media and what’s being promoted with Black Friday, all right? So you’re wrapping up that Thanksgiving feast. So of course, it’s time to start wrapping some presents. Hello, I’m Edward Lawrence in Franiel Cavuto. This is a special Thanksgiving edition of your world. Fox on top of all of what’s shaping up to be a record-setting holiday shopping season.

Jump starting tomorrow on Black Friday and continuing right through the weekend. To Alexis McAdams in New York with the latest on this. Alexis? Hey, Edward. So if you can believe it for everyone watching at home that just finished Thanksgiving dinner, we have less than a month to go until Christmas. And since this is the latest Thanksgiving can even be on the calendar, people are going to hit those stores in full force over the weekend trying to wrap up their holiday shopping. And this year, the National Retail Federation says people are going to spend even more on gifts.

Watch. We’re expecting that consumers will budget around a little over $900 per person for the holiday season, which is about $27 more than they budgeted last year. So the NRF says this holiday weekend is expected to break shopping records, okay? Big crowds and big money will be spent. For some it’s tradition and others say they just want to get an early start cashing in on those deals that some say sound almost too good to be true. You see them online. You know what I’m talking about. According to this group, more than 131 million people are planning to shop on Black Friday.

That’s a big number. That’s 65% of people shopping in the store. They say more than 183 million people will shop over the next five days after Black Friday. Cyber Monday is the most popular day for shopping. Today’s shopper truly does embrace multiple ways of shopping throughout the season. Certainly consumers head online, but many consumers like to see those gift items in person. You want to make sure that it looks like you’re expecting. So many stores are opening early on Black Friday. We’re talking about five o’clock in the morning for people who want to hit Kohl’s, Bass Pro Shop, JCPenney, Cabela’s, you name it.

You can also hit Macy’s, Best Buy, Target, and Walmart if you’re looking for those stores just about an hour later. So start bright and early before those big crowds show up. Since there’s only 17 shipping days between Black Friday and Christmas Eve, this could present some unique challenges. We’re told by UPS for sending those gifts by mail or some of those online orders. So make sure you try to order early and then you can check your tracking information, which I seem to do over and over again right until it gets there.

So while people are hitting the stores and that all of this shopping and all of this other stuff, right? Let me say this because I wanted to start this show off a little bit differently because usually we started off with something political or I give y’all an update on what’s going on with tariffs or what’s happening with Trump or Kamala Harris or the incoming administration and stuff like that. But let me start off by saying this. Do not find yourself out here Black Friday shopping and then asking me for a coaching call come January.

Do not find yourself out here Black Friday shopping and then asking me for a coaching call come January because we’ve been doing the Millionaire Morning Show and I’ve been on YouTube and content creating for too long and some of y’all have not just discovered me. You’ve been around for a long time and so you know what my philosophy is. The first thing that I’ve always been saying to people is f your feelings, but we’re going to move away from that because we’re evolving. The second thing that I’m going to tell you is be selfish before you can be selfless.

Be selfish before you can be selfless. You cannot pour out of an empty cup and more importantly stop spending money to impress people that do not care anything about you. I will guarantee you that 95, 96, 97% of the gifts that you gave last year have already been forgotten about. But all the way up until August, September, October, November, y’all still paying that stuff off and you’ve paid more than what you’re supposed to pay for it because you’re paying interest on whatever it is that you purchased. Some of y’all think that Klarna and Afterpay and people are too good because they ain’t never used it before.

I’ve never used Klarna. I’ve never used Afterpay. I do not plan on using my resources to make people happy when they’ve already known me for the last 42 years. What we doing? The holidays is about spending time with family, readjusting what your cultural norms are so you can go into the new year running to get a fresh new start to show appreciation of the people and the things and how you’re blessed and the fact that you’re in the United States of America to regroup after we’ve already had this election. And then more importantly, to hopefully show appreciation by participating in helping other people.

And it don’t even have to be financially by volunteering your time, especially when it gets cold outside for those that are less fortunate. It is not supposed to be so that we can help retailers get into the black. That’s the whole idea of Black Friday. Black Friday means that retailers then go into the black because they’ve been operating in the red the entire year and so they finally are supposed to turn profitable because they know that people can help themselves by shopping. We got this shopping, this consumer bug that we think we’re entitled to and you have to spend all of this money.

And you know what the most interesting part about that is it’s always the people that are already in debt that spend the most money and then they will sit there and complain about whoever it is that’s an office that they can’t afford their lifestyle anymore. And I will absolutely give you the fact that the economy and inflation and the cost of living is high. It is. It is high. But you can also turn off all of those self-inflicted wounds that you keep on embracing that then puts you in this position where you are not you cannot and you will not take advantage of the opportunities in front of you.

Think about it like this because we’ve had this conversation a lot and people have this conversation all the time and then they say you know what you need to stop spinning slow down your spinning so you can make better adjustments and then I always give people that then send me messages or they ask me questions and they say Anton is it best that I pay off the debt first or should I invest? Anton is it best that I pay off the debt first or should I invest? I don’t want to miss out on this investment opportunity.

Is it best that you walk outside or put your shoes on first? Is it best that you walk outside in the cold with the snow on the gravel and jump on and then go to work or should you put your shoes on first? I’m just asking because y’all are asking me questions that fundamentally just don’t make sense. I know what I’m losing if I decide that I want to hold on to this debt and pay interest on it every single month but we’ve been programmed to think that it’s okay because some debt is good debt.

If that’s not an oxymoron I don’t know what is. Even me and I always like to be an example of the thing that I advocate for. For the income that I make my lifestyle is very very much pedestrian. Like I understand and I very much you know am thankful for the blessings and the hard work that I put in and the opportunity that God has given me and so I take advantage of it and make sure I make the best of it. But when the money come in for the type of revenue that I have and the type of money that I make y’all living better lifestyles than me based off of what I see.

I mean honestly I be thinking to myself and I’ll be so confused because I see people sometime and they be like yeah man I make six figures I make 120 I make 150 they may even say that they make $200,000 a year and that is phenomenal and congratulations and I think that that’s awesome. And maybe having the bigger houses and better cars and they take vacations all of the time and I’ll be sitting there and I’ll be talking to me and I’ll be like are we doing something wrong is something off here or is everybody balling and then I’ll get the the consumer reports or I’ll see the amount of people that’s getting evicted out of their home or I’ll see that credit card debt is exploding and it’s headed towards two trillion dollars collectively amongst consumers and I say ah that makes sense.

Honest to God, look, I be chilling. My spaces are commensurate with my lifestyle. It’s me, Rita, and Leslie. Then, we have some people that we entertain or whatever, but we have separate spaces for that.

So it’s like, okay, it’s just us three. How much room do we need to occupy rooms that we’re not even going to use? I pared down my lifestyle. Then I started to spend my money wisely—90 percent of my income goes to investing and making sure that, long term, everything is great.

I take the profits from my investments, separate them, and compound them back. About 75 percent goes into reinvesting because that’s how you get really, really rich. The other 25 percent? We have fun with it.

That’s what we use to take vacations—which are really business expenses because they aren’t even vacations. Then, we buy our cars or whatever.

Everyone else is out here with these four- or five-thousand-square-foot homes. They’re taking lavish vacations and living these luxurious lifestyles. Listen, if you can afford it and you’re getting it like that—cool.

But then you find out somebody got a PPP loan or someone else is out there finessing. Maybe they financed their lifestyles to the hilt, bleeding out of their eyeballs in debt. For what? That’s stress. That’s nothing but stress.

It’s high stress you don’t need.

I think the best thing for you to do is to remove all of the barriers. You don’t know what it feels like to wake up in the morning with real peace.

The best feeling in the world is waking up and knowing that, if I decided tomorrow that I didn’t want to do anything, nothing changes in my life. No credit card company is going to come for me. No finance company for a car is coming for me.

Nobody can say, “Hey, I’m going to take your house away.” No mortgage company can tap on my door and say, “Hey man, we’re calling in that mortgage because there’s a financial crisis coming.”

At the end of the day, no matter what, the best feeling in the world as a man—let me break it down—is knowing that, God forbid, if anything happens to me tomorrow, the people I love are going to be fine.

They don’t have to have a fish fry. They don’t have to worry about paying a mortgage. They don’t have to wonder if the cars are going to get repossessed or if my daughter will be able to go to college.

That, for me, is peace.

We’re not even at the starting line talking about we’ve got 30-year mortgages. That’s not the starting line.

We have to change our mindset. You don’t have to get a big house to do it. I would advise people to buy the house that makes sense for them. Buy one that allows you to survive and do things.

Pay it off. Once you remove yourself from all of the debts—your kids’ colleges are funded, everything is paid off—you start building up an investment portfolio. Then, you can start to upgrade.

You don’t have to start off trying to impress everybody. Nobody even cares about you like that. People go home to their own situations, which may not even be ideal.

Meanwhile, they’re up here on the internet, criticizing you for making good financial decisions. Then they go home broke.

The data and statistics tell me this: If people are online criticizing me for making smart financial decisions and not showing money, those same people, statistically speaking, are way behind me.

The internet says—and the census data supports it—that the average household income, combined, is about $70,000 a year.

If you have a car note, there’s nothing wrong with getting your car paid off. But if you still have one, you have zero room to criticize anybody. You’ve got to get that car paid off.

If you have credit card debt, you have zero room to have a conversation about financial literacy. You need to go and get that paid off.

If your son or daughter isn’t in a position where their college is fully funded—either through grant money or money you’ve put aside—you don’t have room to critique anyone. You need to make sure they don’t end up with student loans.

If you can’t put your kid through college—even if they decide not to go—you have no business talking about what others should be doing with their money. You should be asking how that person got there instead of criticizing them.

The only people who should be giving financial advice are those who’ve actually achieved a level of success where they can explain how they did it—not just how they’re doing it now.

If you’re documenting your journey and saying, “Hey, this is my situation, and this is what I’m going through,” cool. I have no problem with that.

Everyone has opinions—like buttholes. Everyone has one.

But when it comes to giving advice on success or criticizing others, remove yourself if you haven’t achieved it. Few people on this earth are equipped to have that conversation.

Cut down the holiday spending. Chill out. Stop spending money on things that don’t mean anything.

When you say, “I’m not participating this year,” it doesn’t mean you’re broke. It means you’re making better decisions for your future.

Let’s be clear: Being broke is a mental health issue.

They want to talk about ADHD or attention problems, but being broke is its own mental health challenge.

A man in a relationship with no money? Stressed. A man financially sound but not in a relationship? Free.

Why? Because he can adjust and get a woman anytime. But you can’t walk out of debt that way.

Being broke is demonic.

It makes people do things they otherwise wouldn’t. Women aren’t selling themselves online because it’s fun. It’s financial despair—a mental health issue.

Being broke forces decisions no one should have to face.

Few people on this earth have the room to sit here and criticize others or “pocket-watch.”

See more of The Millionaire Morning Show w/ Anton Daniels on their Public Channel and the MPN The Millionaire Morning Show w/ Anton Daniels channel.