➡ The Super Bowl ads this year were dominated by tech, AI, and entertainment services, with fewer commercials for tangible products you can buy in a store. A notable ad featured Matthew Broderick promoting an AI company that automates work, raising questions about labor implications. The author criticizes the lack of relatability in many ads, with many relying on nostalgia or inside jokes that only certain age groups would understand. The author’s favorite commercials were the 50 Cent and Ben Stiller ones, while they found others, like the Dunkin’ Donuts ad, less appealing.
➡ The text discusses the author’s personal struggle with obesity and their views on the influence of technology and advertisements on health. They express frustration with the government’s role in promoting unhealthy eating habits and the overuse of technology. The author also notes a shift in the Super Bowl’s significance, with less focus on the game and more on commercials, particularly those promoting AI companies, which they believe is a strategy to increase company valuations.

That the economy was changing. I want you to go back and watch tonight’s Super Bowl advertisements, because here’s what the lineup looked like. AI, tech or software and how they’re integrating AI, gambling, crypto, and things to pacify you. Media, movies, TV, Apple music, entertainment, blah blah blah, whatever. Very few ads were for things that you could buy in a store like beer or a store where you could go buy those things. Like Walmart. It was all this service, tech, whatever. For me, no Super Bowl commercial exemplified all of the problems of Super Bowl commercials and our current moment more than the Matthew Broderick AI commercial, which I don’t even know what AI company was for, or what that AI company does and how it’s different from Chachipiti, Claude, Grock, or all the other AI companies.

Really makes me think about labor. Okay, if you didn’t see the commercial, I’ll explain it to you. It’s Matthew Broderick, who is old now, and if you don’t know who Matthew Broderick is, you probably know him as Ferris Bueller, and if you didn’t recognize him, because that movie is 40 years old, I wouldn’t blame you, and if you didn’t recognize him, you wouldn’t get the joke, which he starts off by saying, I’m gonna skip work tomorrow, tomorrow being the day after the Super Bowl, a day where people are hung over and don’t want to go to work, and the joke being that he was Ferris Bueller 40 years ago, so he skipped school.

Haha, it’s so funny! He goes to an office where people are working, and then he has them use this AI company to do their work, so they’re done. They don’t have to do it anymore. Haha, so you did get to skip work, because you used AI. Labor implications of this commercial have my mind boggled, because what does that mean if you were doing a job that you could basically outsource to AI, and then not have to do, or your job is 40 hours a week, and then you outsource to AI, and suddenly you’re working 7 hours a week.

ChenSpark finishes slide deck. Now you’re not working from home. Hey, you put on pants! ChenSpark, dial in this spreadsheet. Done? Circle back on out of here. Let ChenSpark automate your work, and take a day off. The only people that even understand this, and the joke behind it, will be people that are of a certain age that understand Ferris Bueller. It’s the people that will be behind it that understand Ferris Bueller. Like, if you weren’t of a certain age, and if you have never watched a movie, which there’s a ton of people that are not familiar with Ferris Bueller’s day off, and they don’t even get the inside joke of, oh man, I think I’ll take the day off from work today.

I think that a lot of people, these marketing professionals, and these people that come up with these commercials, are trash, because they just, it’s like they don’t understand marketing, they don’t understand visibility, they don’t understand any of that type of stuff. Like, I’ve seen, it’s only a couple of commercials that I thought was dope, in the Super Bowl. The 50 Cent commercial was the best one. Don’t want to be too obvious. It’s all about timing, and I’m always on time. Oh, they sell combs, with a coincidence. No matter what kind of beef you have going on this weekend, remember DoorDash delivers, and you know what goes great with beef? A bottle of this beautiful brass and cognac, aged 4 years, or 50 months.

Who’s keeping count? That’s the best Super Bowl commercial. That was literally the best Super Bowl, and it was perfect. It was well written. He also got to market his, he got paid to promote his liquor brand. He threw shots at everybody. He threw shots at 50 Cent, he threw shots at Ja Rule, he threw shots at everybody, and he leveraged his reputation as a troll to get the bag. You can’t hate on that. You cannot hate on 50, running up a bag. That was the, in my opinion, it was the best Super Bowl commercial. I also like the one with, what’s my man’s name? Ben Stiller.

But she was getting it in a horn. Did you see how she was dancing? Hey, Instacart, let’s choose the old bananas, from Queen of Esterreich! What are you doing, man? What’s the clue? Here’s the app to control your bananas. We’re trying to be your last. Yeah, y’all, we’re trying to be your last. I like Ben Stiller commercials. You know what I’m saying? I think it was a lot of different commercials. That was pretty awesome. A couple different commercials. But both of these, this is Instacart and the other Ben Stiller commercial was, and again, even this, you have to be of a certain age to get it, right? You got to understand the time that Ben Stiller came up.

He came in up in the Zoolander age, along came Polly, all of that. A lot of people don’t cap, they don’t understand it. You know what I’m saying? But I like this commercial. I didn’t like the Dunkin’ Donuts commercial. Because all they did was make everybody younger, and they played off the whole Goodwill hunting thing. Before the movie, a much better version of Goodwill hunting was made as a sitcom with a real genius in the lead and some other actors. And they used AI and special effects to make everybody younger. All this is, is I’m going to spend a bunch of money on a bunch of people, play off a thing, and then, you know, that’s going to play out.

Did you arrange the munchkins in the Fibonacci sequence? I got a genius working for me. You’re such a genius and why he put ice in his coffee, huh? Come on, Chuckie, I’m just Will Hunting. I’m not a genius. I will marry the first man that can help me with the Fibonacci sequence. How are you doing? Don’t you have a girlfriend? We’re on a break! I don’t need her ice, look at everything I need, right here at Dunkin’. Hey, kid, if you’re still single doing this boss… …sticking and working for Dunkin’ when you’re 50, I’m going to be very disappointed.

…from Cheers, right, but again, like, when you see these commercials and you see this and you have in this conversation, the only thing that you’re enticed by is nostalgia, right? If you watch Cheers, which Cheers was even before my time, the only reason that I know about Cheers is because my father used to watch Cheers. And so I know about Cheers because of that, right? So I get the reference. If you’re still working here, and then they playing off the Good Will Hunting, if you’re still working here when Ben Affleck told Matt Damon that if you’re still working at this construction company at the time or whatever, then, you know, all of that type of stuff, right? So they mixing up different shows, Friends, The Fresh Prince.

It’s just, it don’t hit, though. Isn’t that your girlfriend? You like donuts? Yeah. This is my new boyfriend. I like these nuts. It just don’t hit, bro. It just doesn’t hit for me, personally. None of this stuff hit. Like, all of this junk is just like, eh, like, who wrote this? Who was the person that decided that they want to pay all of these actors, all of this money, and then they wanted to spend, what, $3 to $5 million for a 30-second spot of the Super Bowl? You know what I’m saying? Like, I just can’t.

I like the 51. It was organic. I like the Ben Stiller one. I don’t think it hit. And all the rest of it was AI and all of that. You know what the funny part about this is? People are even complaining to the point to where they saying that they wish that they missed the beer commercials. I never thought I’d see the day that people say that they missed the beer commercials. I never thought that I’d see the day that people missed the Miller High Life, the Bud Light commercials, because you’re not actually buying anything. You’re not buying no cars.

You’re not buying no beer. We don’t have any tangible products that people are pushing nowadays. So all of the money and all of the advertisement is coming from AI commercials. You missed the Budweiser commercials. People are now saying that they missed the commercials where people are actually buying stuff. But it speaks to a bigger thing that’s happening in the industry. Let’s hear what she got to say. I was charging 8Ms for a 30 minute commercial. You wonder who is buying this? Like your average person. I know they had a Budweiser one, but it used to be to where it used to be a lot of different beer commercials.

And even certain companies would do multiple different commercials. I don’t know. My thoughts are very fresh because the Super Bowl just ended. But there are major implications for the economy that have been talked about, but I have not seen it as on display as the Super Bowl tonight. The Super Bowl commercials were fucking weird. They were either all AI or fat phobia or religious. Mike Tyson did a commercial talking about how everyone’s fat and we all need to eat better food. And then at the end of the commercial, it’s like realfood.gov or something like some website to like eat healthier.

My sister’s name was Denise. She died of obesity at 25. She had a heart attack. I was so fat and nasty. I would eat anything. I was like 345 pounds, a quart of ice cream every hour. I had so much self hate when I was like, I just wanted to kill myself. We’re the most powerful country in the world and we have the most obese, fudgy people. Something has to be done by processed food in this country. I don’t really see a problem with that commercial. I think that that commercial is kind of dope. I don’t know why she’s complaining about that commercial at all.

What fucking dare you? The reason why we can’t eat healthier is because of the fucking government dummy. And then like every commercial is AI or an ad for a crypto company, a tech company, an AI. Like that was literally it. There was one commercial that gave me so much hope. It was a commercial showing like what being on technology, constantly being in front of a screen does to you. And how much you’re consuming all the time and how that impacts your brain and your goals. And then at the end of the commercial, it shows this girl in peace and quiet and she’s hiking.

And I was like, I love that because I’m also so sick of technology. I’m also so sick of always scrolling and feeling like I’m behind and I need to consume, consume, consume. And then what happens? It says to get in touch with Jesus. That whole commercial was just a religious ad. And I’m just like, this is really where the country’s going. What’s wrong with that? I don’t understand what’s wrong with that. Anyways, I guess the thing is, I just think that the dynamics of things, I think that the whole Super Bowl was different. I think that it was one of the first times where people were not invested in the outcome of the game, nor was they invested in the commercials.

Usually people watch the Super Bowl just because they want to watch the Super Bowl. People watch the Super Bowl because it’s almost like a holiday. You know what I’m saying? We don’t even stream. We chose not to stream and bring back frame fights because Slimmy was like, we’re going to do it on the Super Bowl. I’m like, nah, you’re right. Let’s not do it on Super Bowl Sunday. So we didn’t even do this. We didn’t even do anything on frame fights. And we said we was going to bring it back this weekend because the Super Bowl was supposed to be a holiday and it brings everybody together.

And people used to go and buy TVs and then take them back to the store and order a bunch of wings and pizza places was excited about it and stuff like that. It’s not like that no more. Everything is different. Everything has changed. Everything is promoting AI. And one of the reasons why I think that everybody is promoting AI, because they’re not necessarily promoting chat, GBT, Gemini, Grok or Claude. They’re promoting all of these other AI companies to try to get a foothold. And I believe that’s because they’re trying to raise the valuation of the companies to either get bought or when they go public for them to raise the valuation for the company so that they can make a lot of money as a result of it.

[tr:trw].

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