The New Rich Dont Believe in Passive Income (Heres What They Do Instead) | Mark Moss

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Summary

➡ Mark Moss shares five new ideas for earning passive income. He emphasizes that all income requires some work, but the goal is to minimize the work and risk for maximum return. His tips include turning your knowledge into intellectual property, such as online courses or books, and transforming major expenses into income streams by owning the supply. However, he reminds us that these strategies require some initial effort and may need to be outsourced for the best results.

➡ Bitcoin can be securely stored on a hardware device like Trezor, which is easy to use and safe. You can also generate passive income by renting out assets you own, such as equipment or property, instead of constantly renting from others. Another way to earn is by buying your business location and leasing out parts of it, turning it into a cash-generating asset. Lastly, holding Bitcoin on your balance sheet can provide financial flexibility, as you can borrow against it instead of selling it, avoiding tax penalties and benefiting from its increasing value.

➡ The book offers guidance on using Bitcoin as part of your financial strategy for tax-free income, emphasizing that true wealth is about time, freedom, and peace of mind. It suggests building passive income streams that cover or surpass your living costs. The book, which is free to download, also provides tips on turning your ideas into intellectual property for additional income. It includes a video on how to increase your wealth from zero to 1 million in a year with a step-by-step monthly breakdown.

 

Transcript

Five new passive income ideas that actually work. We’ve all been given the same passive income advice. Invest in real estate. Buy dividend paying stocks. You know, lend out money to somebody, whatever. But here’s the truth. The passive income strategies that you keep hearing about, they’re going to generate you 50 bucks, 100 bucks. But I’m not talking about grocery money here. You’re about to learn how to make meaningful income. Now, my name is Mark Moss. I’ve been teaching and coaching thousands of entrepreneurs and investors for years. And these are all passive income ideas that I use and I recommend.

And number five changed how I approach passive income altogether. And it’s something most don’t even know about. So let’s go. All right. Now, before I jump in and just give you these five tips, I need to say something. I have to break down a common myth. All right. That is, there’s really no such thing as passive income. Now, all income requires at least some work. So where I am working for my time, really, it’s a spectrum, right? So there’s less work and less risk for less return. And there’s more work and more risk for more return.

And so everything sits on a spectrum. Now, this all became real to me when I was really young. So right out of high school, I started buying bank owned properties, fixing them and flipping them. I did over 100 bank owned properties that I fixed and flipped. And some of them I would keep and I would turn into rental properties. And when I was probably 21, 22 years old, I said by the time I’m 30 years old, I’ll be retired. And people thought I was ridiculous. Like, yeah, right. How are you going to do that? And I said, easy.

I’ll make $1,000 a month per property. I get 10 properties and I have 10,000 a month. I’m retired, passive income, right? But the problem was, is as I started going down that path and fixing and flipping properties. And yes, before I hear the comments back then in the mid nineties, you could still make those types of revenue off of a property. But as I was going down that path and I was building out, as we call them doors that I was putting into rental properties, it was an enormous amount of work.

I was dealing with landlord issues and tenant problems and fixing toilets and replacing doors and repainting and replacing carpets when they moved out. And I was hiring property managers and then I had to manage the property managers. I had to deal with the banking and the accounting and I had to pay the taxes and on and on and on. You get it. It wasn’t really passive income. Now I hired people to do that. But if I have people in an office managing all that for me is that passive either. Now I have them doing the work and I still have to manage them.

And so really this idea, this concept of passive income being a myth sort of hit me at that point. And so as I started to think about as a spectrum, it started to change the way I thought about it. And so the key was, well, if it all takes work, but I could give that work to somebody else, then why wouldn’t I go after the higher level passive income ideas if I’m going to have to outsource the work anyway? And that leads us to the five tips that we have right now.

They’re going to require a little bit of work. You’re going to make a lot more money from them and you can have somebody else do the work. So let’s just go ahead and jump right in. Okay. So the first one that we talk about is maybe the most form of passive. If you put the work in upfront and that is turning your knowledge into intellectual property or IP. Now you’re already sitting on a goldmine of knowledge that you maybe don’t even realize in your business, every process, every system, every framework you’ve perfected in your business is an untapped asset.

Now, if you don’t have a business, maybe you’ve solved a problem for yourself. Maybe you’re good at baking or sewing or organizing or whatever, but you have some knowledge in your head that somebody else would love to tap into. You have a goldmine that’s literally sitting idle. And what you can do is you can take that creativity, the problems you’ve solved for yourself, and you can create intellectual property with this. It basically means packaging up your expertise into products that others can buy, others can license, they can learn from without you having to lift a finger.

Imagine turning your hard earned knowledge into an online course, a bestselling book, a series of workshops, whatever it may be. Now, not only does this create an additional revenue stream, but it also positions you as a leader in your industry because people pay attention when you’re the one setting the rules. Let me give you a practical example of this. I sell information, so I have a bestselling book on Amazon called The Uncommunist Manifesto. About 30,000 copies have been sold. I have digital courses. There’s a course that I built. It was in 2019. The course is called the Four Pillar Blueprint Masterclass.

Maybe a lot of you have seen that or taken that before. It’s basically how to invest asset allocations, things like that. Now, it did take me a lifetime to learn the information to make that course, but the actual time for me to sit down and map it out and record the videos took me about two weeks. All right. But now here we are over five years later, and that course has brought in multiple seven figures. And even now, five years later, it’s still bringing in multiple six figures a year. So when you think about this, the income is coming in passively.

The return on my investment, the ROI is infinite. It cost me maybe a few hundred dollars to have somebody help me like film the course, turn the camera back on. That was, of course, paid back on the very first sell that I made. So talk about infinite return after that. So in order to do something like this, here’s an action step for you. Basically, get out a piece of paper, get out a pin, go somewhere quiet, spend about five minutes, jot down three areas of your business where you’ve developed a unique process, a unique expertise, think about how you could package up one of these into a product that could sell itself.

All right. So taking your knowledge and selling it. That’s passive income idea. Number one. All right, let’s jump into passive income idea number two. Now this is a great one. I like to see what I can do to turn expenses that I have and take the expense and turn it into an income. So if you’re a business owner, take your P and L your profit and loss and at the top you have all your income and at the bottom you have all your expenses and you can take one of your major expense categories and turn it into an income stream.

You could do this personally as well. So instead of bleeding out cash on services or products from somebody else, why not just own the supply? So an example would this be where I could acquire a business that’s providing what I’m already spending heavily on, right? I can turn that necessary expense that I need for my business or for my household or whatever into a profitable venture. Now this isn’t just about cutting costs. It’s about transforming your business from a consumer to a producer. Like imagine no longer paying out for that key service, but instead owning it and instead generating income from others who need it.

This is how you literally flip the script and you make your money work for you. Let me give an example of how I’m doing this. All right. So let’s say that the largest expense on my P and L was my content production team. Now not only was my team the biggest expense, but I was their biggest client when I used to outsource this and hire contractors. But by acquiring that agency, I was able to reduce my cost, what I was spending, but more importantly, because I’m in this business that needs this, I know other businesses that need this as well.

So then I was able to use my contacts, my associates and stuff like that. And my business expertise to grow that business into a revenue stream that I didn’t have to run because it was already being run on its own. So here’s what you can do. Take an action step. Take again, five minutes with your pen and your paper and review your top three business expenses. And maybe for your household, your top five expenses as well. Research one of these areas for maybe a potential acquisition opportunity or a way that you could start a business doing this.

And you might just find that your next profitable venture is literally hiding right there in plain sight. I want to take a second just real quick to just give you a reminder. The reminder is take control of your Bitcoin. Look, for the first time in history, we have a way to preserve our property, take custody of our property and protect it with no cost. You can’t do that with gold, you can’t do it with your stocks. And so we can do it with Bitcoin and you should. Now, don’t store it on an app on your phone that can get hacked.

What you want to do is use a hardware device, something like this Trezor right here. So basically, your private key sits here. When you want to do a transaction, you plug it into your computer, sign the transaction, when you’re done, you unplug it and put it back into your safe. I’ve used Trezor for now, I don’t know, six, seven years, because I think it’s the easiest one to use. I’ve tried, I think pretty much all of them. And it’s also open source. So you can trust the code. And again, it’s easy.

Why easy? Because if it’s too complex, it makes me think of how many potential holes and risks there could be not just in the device itself, but even in my own ability to secure it. So I want something fast, I want something easy. And I want something safe. That’s why I use Trezor. And if you don’t use Trezor, use something, please get your Bitcoin off the exchange. Use a hardware device to secure your private key. And if you like Trezor, check out the link down below. Alright, now the third passive income idea that I’m going to give you is that you can rent out your assets.

So you can literally go from a renter to an owner. So what do I mean by that? Well, every piece of equipment that you rent, every property that you lease, at least that you sign, it’s someone else’s passive income stream. That’s like the whole dream of like the real estate passive income, right? So why not make it yours? By acquiring the assets that your business regularly uses, whether it’s, you know, high tech gear, maybe it’s prime real estate, you can rent them out when you’re not using them, right? Now, this again, flips the script, turning you from a perpetual renter into an owner.

Now, this isn’t just a way to offset your costs. Like I said, it’s literally a way to create a new steady passive income stream that doesn’t demand your daily attention. So you can own it, then you rent it out, and then you just collect the cash flow that comes in. And let me give you an example of how I do this. Alright, now I have a professional film and production studio. As you can see, I’m in this right now, I use this, of course, for my own content, right? We have our our cameras, and we have all this equipment in here.

But why wouldn’t I just let other content creators come in and use this as well. So just for an example, about a month ago, I let a new content creator call her name is Shelby sap. I let her come in the studio, use this to do her webinar where she sold a girl’s high ticket sales training program. And we launched out of the studio a multi million dollar launch for her. And yes, I got paid. We’ll link to that down below if you want to check it out. But we took this studio that I already use.

And why not let other people use it when I’m not using it. So what’s an action step that you could do? Well, again, same thing, take out a piece of paper and a pen, hopefully sell it out, identify one piece of equipment or property you regularly rent, spend five minutes researching the cost to purchase it, and how much you could potentially earn by renting it back out when it’s not in use, right? It’s sort of the sharing economy, so to speak, like Turo, you could have a car and you could rent out the car when you’re not there, etc.

You understand that? Let’s jump into number four passive income stream. Be your own landlord. And by that, I mean, by your business location, I’m guessing one of the biggest expenses on your P and L is your building, right? And you could think that maybe it’s time to stop renting and actually start owning. Now, when you lease your business location, you’re literally just handing money over that could be building equity in your own property. But what if instead of being the tenant, you were actually the landlord? Now, what you could do is by acquiring the space where your business operates, you not only eliminate the rent, but you also create an opportunity to generate additional income by leasing out other parts of the property.

So you buy in bulk, and you sell in small batches, right? Now, this doesn’t just save you money, it turns your location into a cash generating asset, building wealth with every rent check that you deposit. Let me give you an example. I was spending tens of thousands of on event locations, right? So I run my own small mastermind events, you’ve probably seen me advertising them. I’m not sure when the next date is, but stand stand by for that. But I run these small mastermind events where I bring in 2025 entrepreneurs, and I coach them into building wealth really fast.

They’re great people love them. But again, I was going and using different locations. And I was spending a lot of money on this. So I decided that I would purchase a ranch property just outside of ox Austin, Texas. That’s why I call them my ranch masterminds. And I decided that I would buy this ranch property and use it for my own events. Now, instead of giving money to event locations to do these events, these events now cover the entire payment and some it makes Airbnb income the rest of the year when I’m not there.

But just doing these events a couple times a year brings in more income than I need to even pay for the property. So an action step that you could do is spend five minutes searching for commercial properties for sale in your area. Identify one that you could potentially accommodate, you know, your business and potentially others as tenants, right? So maybe there’s four units here, I need one of them, I ran out the other three, something like that. Now note, my next ranch event, I haven’t nailed down the date, but I’m going to put a link down below if you want to check it out and put your name in the list if you want to come to the next one.

All right, and that takes us to the fifth and final one. And this one is one you probably never heard of. And even if you have you probably misunderstand it. And don’t worry, I have a massive free resource for you to figure this out. But you can put Bitcoin on your balance sheet for cash flow. Now I wrote a book it’s called how to retire tax free off of Bitcoin and I’ll give it to you totally free. But think about this. In a world where cash is losing value, you have to think beyond traditional assets.

Now by holding Bitcoin on your balance sheet, you’re not just hedging against inflation, you’re literally opening up a whole new world of financial flexibility. Now when you have that asset on your books, like any other asset you own, whether it’s a piece of property, whether it’s a car, whether it’s a Rolex watch, any piece of asset you could go borrow against it. And Bitcoin is no different. My bank will give me a loan against my stock portfolio. And I can also get a loan against my Bitcoin portfolio, not from my bank, but from other lenders.

Now I can borrow against your Bitcoin and I would do that instead of selling it. And the reason why I’d want to do that is right now for the last four years, Bitcoin’s been going up by about 55% a year. So I could either one I could sell the Bitcoin, I could pay the tax on that. And then I have no more Bitcoin to go up at 55% a year, or I could borrow against the Bitcoin, let’s say at 10% interest, but it’s going up at 55% a year. So I still have the Bitcoin balance going up.

And I’m only paying a small percent of interest doing this. Now, an example of this would be you, you know, you or your business could hold your reserves in Bitcoin, save your money in Bitcoin. And when you need the funds for expansion to grow your business, then instead of selling the Bitcoin, you would borrow against the Bitcoin. And then you would preserve that position while, you know, getting the cash that you need to continue growing the business. And the best part is you avoid any tax penalties, because when you sold it for profit, you have to pay the tax on it.

So this way, you’re allowed to get the income from that tax free. And then basically, what you can do is every year, you could take another loan against the Bitcoin and roll the existing loan. Now, again, I have a whole book written on exactly how to do this with a calculator, you can calculate it out. And what I’d recommend is just download it, it’s free, spend five minutes reviewing how you could integrate this Bitcoin into your financial strategy, and how you could use it for tax free income. True wealth isn’t about stacking paper, it’s about stacking your time, your freedom, and your peace of mind.

And the key to doing that is building passive income streams or multiple income streams that can pay for or exceed your living expenses. So download that free resource to achieve number five passive income idea and going back to income idea number one, turning your ideas into IP for passive income, you might want to watch this video right here of how to go from zero to 1 million in 12 months with 12 month step breakdown. I’ll see you over there. [tr:trw].

See more of Mark Moss on their Public Channel and the MPN Mark Moss channel.

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